A Decade in the Making: TWJOIN's Founder on the Brand Upgrade — "Engaging the World in the Name of JoinX"
Marking its tenth anniversary, TWJOIN officially launched its new brand "JoinX" on July 1, 2026. Founder Ping-Che Li explained, "Our brand was always called Join. We added TW at the outset because we held a clear conviction: to start from Taiwan and help the world with digital development and digital transformation." Over the past decade, the team has evolved from writing code for clients into a full partner that helps enterprises clarify requirements from zero to one, build products, and support ongoing maintenance. Following the brand upgrade, JoinX views Japan as a key step in its overseas expansion, aiming to become the technology partner Taiwanese and Japanese enterprises trust for digital and AI adoption.